Roesch Furniture

Job description
, 2016: Modular campaign concept for Möbel Roesch. The logo—a minimalist symbol consisting of a circle and lines—becomes the building block of every advertised product. The same graphic vocabulary gives rise to a table, sideboard, floor lamp, vase, and chair. A series of posters that does not simply depict the product line, but is constructed from the brand identity itself. Minimalist, recognizable, endlessly expandable.